CHRISTIAN HADIANTO

PRODUCT MANAGER

Singapore Permanent Resident

in/chrishadi90/ | christian.hadianto@gmail.com | (65) 8120 4587

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SUMMARY

Product Manager with over 7 years of experience building and scaling impactful digital solutions, now focused on leveraging Generative AI to drive business growth. Proven success leading 0-to-1 products, demonstrated by driving 500% user growth and laying the foundational groundwork for AI-powered personalization and risk assessment in previous roles. Combines deep expertise in process automation, customer experience enhancement (boosting satisfaction to 75%), and insurance product management with hands-on experience developing Gen AI applications, including conversational agents and AI-driven content creation projects.

WORK EXPERIENCE

Anteraja | Jakarta, Indonesia

Anteraja is a tech-enabled logistics company. It is a subsidiary of Adi Sarana Armada.

Digital Product Lead | Sept 2023 – Present

• Drove 500% user growth and a 350% revenue increase for the AAPRO loyal retail customer product (contributing to 50% of monthly retail transactions) while addressing user adoption hurdles.
• Launched and managed retail and B2B insurance offerings.
  • Led end-to-end development by identified needs with stakeholders (Ops, QA, CS), selected partners, solutioned product, and oversaw engine development. creating a data-rich foundation for future AI-powered risk assessment and fraud detection models.
  • Achieved 60% adoption, generating IDR 17M/month revenue and reducing claim expenses by 25% of retail insurance.
  • Generated IDR 70M/month revenue, cutting business claim expenses by 25% of B2B insurance.
• Architected a rules-based promotional engine to automate marketing campaigns, cutting costs by $55k annually. This system laid the groundwork for leveraging data to enable future AI-driven personalization at scale.
• Introduced a bulk order processing system for direct sellers and high-volume businesses, saving users up to 2 hours per 100 orders and increasing team productivity by 50%.
• Promoted Mini Cargo service in collaboration with marketing, achieving 5x YoY growth and positioning it as a core offering.

Digital Platform Lead | Mar 2021 – Sept 2023

• Led the launch of PayOD (Payment on Delivery) via QRIS, streamlining COD processes for millions of transactions, enhancing user satisfaction for seller and business deliveries.
• Spearheaded market entry strategy for Anteraja Pro (Subscription) and Loyalty programs, converted 30% of retail customers within 1 month
• Partnered with Unilever (Rinso) for a recycling campaign, boosting brand visibility and community engagement.
• Leveraged data analytics to implement promotion cost analysis, leading to a 50% reduction in marketing spend through data-driven insights and optimization.
• Enhanced the end-to-end customer experience by redesigning the mobile app's order journey, boosting user satisfaction to 75%. This streamlined flow created the ideal foundation for integrating a Gen AI-powered conversational agent to offer personalized assistance.
• Decreased new business registration activation time from 2 days to instant onboarding.

Customer Onboarding Specialist | May 2020 – Mar 2021

• Supported Anteraja’s growth (120K to 1M daily parcels) by integrating hundreds of e-commerce businesses, marketplaces, and sellers. Addressed diverse client needs including API integrations, custom solutions (free shipping, COD, reverse logistics), and tailored insurance coverage for sellers.
• Co-developed Travylite, a partnership with Soekarno-Hatta Airport, expanding brand reach.
• Shortened customer activation time from 1 week to 1–2 days by optimizing onboarding processes.

QRIM Express | Jakarta, Indonesia

QRIM Express was a tech-enabled logistics company. Owned by Sumitomo and Lippo Group.

Product Manager | Jul 2017 – Apr 2020

• Drove a 100% increase in daily parcel volume by leading a full technology transformation — developing platforms for customers, drop-off points, businesses, and riders.
• Led end-to-end product management for a new retail mobile app, attracting 1,000+ customers organically within 3 months. Responsibilities included in-depth market research, competitive analysis, defining customer personas, product strategy & roadmap, and GTM collaboration..
• Developed and scaled a drop-off point franchise system, onboarding hundreds of partners in 3 months. Created a self-service business portal utilized by e-commerce clients for shipping information and reports (while API was preferred for direct delivery services by larger e-commerce entities).
• Designed and implemented a seamless end-to-end COD feature, reducing finance reconciliation time by 50%.
• Built multiple internal logistics platform features that drove cost savings and improved performance.
• Responsible for integrating QRIM Express’s logistics platform with e-commerce and marketplace applications, overseeing operational design, product solutioning, and technical integration.

Moonlay Technologies | Jakarta, Indonesia

An IT solutions provider delivering enterprise platforms for logistics, finance, and media.

Full-stack developer, Scrum Master, Project Manager | Feb 2012 – Jul 2017

• Involved in product development for LoyaltiExpress, a customer loyalty platform for online and offline platform; responsible for defining features and full-stack development.
• Developed Travorama, an Online Travel Agent (OTA) platform, with responsibilities in product development and feature definition.
• Acted as a Customer Integration Manager, designing operational flows, product solutions, and integrations between logistics platforms and client e-commerce/marketplace applications.
• Led end-to-end product management and development of the JET Express ecosystem, a large-scale logistics platform with integrated modules (TMS, APIs, Business Portal, mobile apps).
• Delivered BNP Paribas Investment Partner’s digital platform (NAV and mutual fund focus).
• Built EventDale, an event management system.
• Developed Aubergine, an advertising management platform for MPG Media Group.
• Acted as Scrum Master and Project Manager for multiple cross-functional teams.

GENERATIVE AI PROJECTS

NAIT | Vitepress, Vue3, Tailwind, Next.js, Gemini API
A personal AI assistant for my portfolio website.

• Developed a personalized knowledge retrieval system by implementing a Retrieval-Augmented Generation (RAG) pipeline on a collection of Markdown files.
• Architected a full-stack solution, integrating a static Vitepress/Vue.js front-end with a Next.js back-end to serve the Gemini API, demonstrating advanced system integration for AI applications.

Naninani Podcast | NotebookLM, Gemini, Prompt Engineering
An AI-generated podcast focusing on education, learning, and self-growth.

• Architected and manage an end-to-end content pipeline for an AI podcast, demonstrating a full-cycle application of Gen AI product creation.
• Engineered a sophisticated workflow: from information extraction using RAG principles, to generating audio, transcripts, titles, and marketing descriptions.

Garoupa API - Machine Learning | Python, API Development

• Developed and deployed a machine learning API for Anteraja item categorization based on historical data
• Engineered the complete solution from model training to a functional API endpoint, showcasing end-to-end ML project lifecycle management.

Portfolio of Instagram AI Agents | Meta AI Studio, Conversational Design

• Designed and launched a collection of 8+ specialized AI agents on Instagram, each with a unique personality and purpose (e.g., travel guide, product manager coach, data coach, anime character, etc.).
• Leveraged Meta's AI Studio to build engaging, interactive experiences for a public audience, demonstrating skills in prompt engineering and conversational AI.

EDUCATION

Bachelor of Computer Science
3.75/4.00 | Aug 2012 | Bina Nusantara University | Jakarta, Indonesia

CERTIFICATION

Generative AI & Large Language Models:

• Introduction to Generative AI (Google, Issued Mar 2025)
• Introduction to Large Language Models (Google, Issued Mar 2025)
• Prompt Design in Vertex AI (Google, Issued Mar 2025)
• Introduction to Responsible AI (Google, Issued Mar 2025)
• Responsible AI: Applying AI Principles with Google Cloud (Google, Issued Mar 2025)
• Generative AI for Product Managers Mini Simulator (GoPractice, Inc, Issued Dec 2024)

Product Management & Strategy:

• Intro to Product Management (RevoU, Issued Nov 2022)
• Advanced Product Management: Vision, Strategy & Metrics (Udemy, Issued Aug 2020)
• Become a Product Manager | Learn the Skills & Get the Job (Udemy, Issued Apr 2020)
• Scrum Product Owner & Scrum Product Owner Certification (Udemy, Issued Dec 2019)
• OKR Goal Setting A-Z ™: How To Set, Track & Achieve Goals (Udemy, Issued May 2021)
• Masterclass in Design Thinking, Innovation & Creativity (Udemy, Issued Aug 2021)

Machine Learning & Data Analytics

• Insights from Data with BigQuery (Google, Issued Sep 2020)
• BigQuery for Data Warehousing (Google, Issued Sep 2020)
• Explore Machine Learning Models with Explainable AI (Google, Issued Oct 2020)
• Google Cloud Certified: Foundational Data & ML Skills (Google, 2020)
• Predictive Modelling with Azure Machine Learning Studio (Coursera, Issued Sep 2020)

VOLUNTEERING EXPERIENCE

adplist.org

Mentor | Aug 2022 - Present

• Provided guidance and shared real-world insights with aspiring and junior-to-mid-level product managers.
• Conducted instructive sessions focused on empowering skill development and navigating career paths in product management.

Apiary Academy

Start-up Partner: Product Management Bootcamp Cohort 5 | Feb 2023 - May 2023

• Guided and mentored aspiring product managers within Bootcamp Cohort 5, sharing industry expertise.
• Led student groups in developing innovative 0-to-1 products for Anteraja, fostering practical learning and real-world application.
• Achieved "Best Performing Group in C5 Introduction" and "2nd Best Performing Group in C5 Intermediate" awards with mentored teams.

Product Management Trainer | Oct 2022

• Developed and delivered a presentation on the "Strategy of Product Success" to bootcamp participants.
• Achieved a high attendee satisfaction rate of 4.42/5, indicating effective knowledge transfer and engagement.

SKILLS

Product Management & Business

• Product Strategy & Roadmap, Discovery, Launch & GTM
• Product Development Lifecycle
• Business Acumen, Analytics, Project Management
• Cross-functional Team Collaboration

Methods & Technical

• Agile Scrum Methodologies
• Prompt Design & Engineering

Tools & Data

Product & Project Management

• Jira
• Redmine
• Confluence
• Outline
• Obsidian
• Notion

Design & Whiteboarding

• Excalidraw
• Miro
• Mermaid
• Draw.io

Development & Coding

• SQL
• Python
• HTML
• CSS
• JavaScript
• Visual Studio Code
• Gemini Code Assists

AI Tools

• Gemini
• ChatGPT
• Perplexity
• NotebookLM
• Google AI Studio